Pura Vida Bracelets
Providing sustainable jobs to artisans worldwide with products that give back.
The phrase “Pura Vida” (pu·ra vi·da) means pure life in Spanish. Enjoying life slowly, celebrating good fortune and not taking anything for granted embodies the Pura Vida Lifestyle. It's about being free and living life to it's fullest with no regrets or taking anything for granted.
Our role with Pura Vida was to take this feeling and turn it into a cohesive experience across the web and a variety of products.